"CONTROL is user friendly and intuitive. From a planning perspective, CONTROL is valuable because of its ability to slice and dice data while running numerous different scenarios very quickly and easily. CONTROL also serves as a strong communications tool. If somebody has a specific need for information, they can access that at the click of a button. Our effectiveness and responsiveness are strengthened because we are assured that we are all working from the same information."

- Adheesh Budree, marketing information executive for British American Tobacco ME&NA

Click here to read the entire British American Tobacco success story.